Field Notes: Spatial Design is a running collection of observations drawn from hands-on retail work and ongoing site visits. The notes examine how layout, signage, merchandising, product placement, and daily operations shape the visitor experience. Observed conditions and recurring patterns …
Observations: Spatial Behavior
Observations: Spatial Behavior is an ongoing collection of video-based observations exploring spatial and experiential marketing design through how people move through, occupy, and respond to space. Drawn from recorded walking-tour videos, the notes examine how spatial conditions support social interaction, …
Spatial Systems Toolkit
Spatial Systems Toolkit is a growing collection of hardware and software tools for spatial experience design, environmental sensing, retail analytics, and physical prototyping. The toolkit combines sensing, data collection, visualization, and interaction analysis to examine how physical environments influence customer …
Environmental Sensing for Experiential Design
A warmer department, an enclosed queue, or a noticeable change at an entrance can become part of the customer and employee experience. Environmental measurements can add a continuous record to observations of how retail spaces feel and function.
For store …
Methods: Experiential Design
Methods: Experiential Design is a collection of structured research documents for experiential marketing, retail pop-ups, branded activations, and immersive environments. The frameworks connect visitor behavior, spatial conditions, experience requirements, and measurement. Together, the documents support the translation of research and …
Methods: Experiential Marketing Discovery and Research
Methods: Spatial Discovery & Research is a collection of structured research and planning documents for experiential marketing, retail pop-ups, branded activations, and immersive environments. The worksheets connect client objectives, existing spatial conditions, and visitor behavior to an initial design brief. …